“This is an important book, one that you’ll benefit from for years to come. Highly recommended.”

Seth Godin

Strategic Storytelling

Become an effective corporate influencer and drive both your personal and corporate success.

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In this book...

In today’s connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick.

Yet, while all stories can move people to take action, storytelling isn’t a one size fits all. The most effective influencers learn to flex their narrative based on the audience’s time or their level of expertise.

A story that works on the stage doesn’t work in the boardroom.
A story that works in the boardroom doesn’t work in a team meeting.
A story that works in a team meeting doesn’t work in a one-to-one conversation.
A story that works in one-to-one conversation doesn’t work in sales…

In Strategic Storytelling, we’re going to take you to the corporate boardroom where:

The boss is looking at you and his watch simultaneously, asking you to get to the point.

The team agrees with you on the next change initiative but doesn’t align with you

Despite your best efforts, you are failing to achieve healthy levels of diversity, equity, and inclusion in the organization

Despite saying all the right things for an upcoming digital transformation project, your audience has ignored you.

These are stories for places where corporate politics, disbelief, fatigue, and lack of trust exist. The listener is most often someone you see every day, work with every day, and need to align with every day, unlike customers, investors, website visitors, or external speech attendees, you can’t just leave.

Strategic Storytelling wants to set you up for success in front of your toughest audiences. Through each of its three parts Strategic Storytelling will help you to drive your success. In each part, I will suggest storytelling identities that corporate professionals like you can adopt.

To build connections you can adopt the identity of a marketer storyteller, who makes the change happen by having a deep understanding of who the story is for.

To find stories, you can adopt the identity of a reflective and journalist storyteller.

To tell stories, you can adopt the identity of a reporter storyteller who can tell the stories well. This is about the delivery of the story versus finding the story.

To create narratives, and to move people in the desired direction, you will wear the visionary cap.

With Strategic Storytelling your corporate success is just a story away.

About the Author

Meet Anjali

Anjali Sharma is the founder of Narrative: The Business of Stories, and is one of the most sought-after keynote speakers trusted by international brands seeking guidance on finding, developing, and using their stories to make a dynamic change happen.

Anjali works with private and government organisations to determine what their individual and unique business challenges are, and by incorporating story skills, she crafts individualised solutions to help solve those challenges.

REVIEWS

“This book will enable you to tell the right story, at the right time, to the right audience, to deliver the right outcome.”

Paul Propster

Chief Story Architect, StoryLab at
NASA Jet Propulsion Laboratory

“The corporate world understood the power of storytelling some time ago. However, it is not just storytelling but strategic storytelling that sets you up for success. In this book, Anjali has shared brilliant lessons on making your stories strategic and impactful to your audience.”

Grace Kerrison

Head of Sales Solutions – APAC
LinkedIn

“Anjali’s approach to strategic storytelling not only magnifies meaning to each communication but also joins individual values to organizational mission, inspires trust, and connects dreams to reality.”

Noom Poovarawan

ACC, Director at Airbnb, ex-Google,
ICF-Certified Coach, Fulbright Scholar

“Having personally worked with Anjali on a large Digital Transformation Project back in 2016, I have firsthand experienced the power of storytelling in making a change happen in an organization. In her book Strategic Storytelling Anjali masterfully captures the storytelling insights that any corporate professional can use to drive their success.”

Laurent Filipozzi

General Manager at STMicroelectronics

“This book is a must-read for anyone leading a meaningful change, whether in their organizations or their personal lives. I have seen transformative results from storytelling in my work with Anjali and I am delighted to now have this invaluable resource that simplifies and demystifies storytelling.”

Rahil Hasan

Vice President, Learning, Development
and Wellbeing at Micron Technology